Marketing

So you have a wonderful business or service or want to launch into your life purpose work. You need to get your name out there and want to work with an ethical and heart-centred person who gets you.

But how do you reach your target audience? 
PR and publicist support for environmental projects
Professional marketing support is essential to take your business to the next level
Or perhaps you are struggling to describe what you do in a way that tells your unique story? Unsure whether to spend your money on a social media presence or printed flyers. Maybe you’re wondering how to get yourself in the papers or magazines?
Let me help
Whether it’s writing and designing a one-off flyer, setting up your website or working alongside you to plan and implement a long-term marketing strategy, let me make things easier for you. I pride myself on providing marketing advice that is practical, affordable and intelligent. I’m not going to tell you to do things that you hate, because I know they’ll never get done. I particularly love helping people to tell their story in a way that is authentic and really speaks to your audience. 

Find out more about my experience and see some examples of my work in my portfolio.

Marketing Services

Marketing, communications and PR services I can provide include:

  • Marketing strategy planning and implementation
  • Telling your story – working out what makes you unique (clue – it’s usually you) and helping you communicate this to your target audience
  • Brochures and flyers – from writing and editing to designing, printing and distributing
  • Promoting events and workshops
  • Increasing and improving your public profile through media coverage, social media, speaking engagements and branding
  • Advertising – writing ads and making sure they’re in the right publications
  • Writing for websites and social media
  • Digital – website design & build, social media including Facebook and Instagram marketing, search engine optimisation
  • Public Relations, publicity and media – writing press releases and case studies, applying for awards, ideas for how to get into magazines, radio, tv
  • Corporate Identity – logo design and usage, stationary, brand management, rebranding
  • Strategy – brainstorm, planning, USP’s, IDEAS
  • Project management – from bid proposals to events
  • Sales – scripted sales calls, new business, business development
  • Events/Conferences/Seminars – organising the event, finding venues organising signage, ideas, branding, promotional materials, sponsorship
  • Nurturing, nagging, hand-holding, helping, guiding, mentoring, encouraging.

If you are looking for an honest, reliable and values-driven person then contact me today.

Not sure how it works? Find out more here

Marketing brainstorm and strategy session

Marketing brainstorm and strategy session

Bring 25 years of marketing and communications experience directly to you and your business. Are you struggling with where to start with your marketing? Trying to work out how to tell people about what you do, who your target audiences are and how to reach them? This marketing brainstorm session is a fun and easy…

Top Trail

Top Trail

Northland’s new Twin Coast Cycle Trail hopes to bring prosperity and new business opportunities to the region. It’s also a wonderful way to explore the countryside and some of New Zealand’s oldest settlements. I’m helping Top Trail Hire and Tours, Northland’s only dedicated cycle hire and transport specialists, with all their marketing needs.

Magic cottages

Magic cottages

I’ve just completed a winter PR campaign for Magic Cottages at Takou River – encouraging media to experience a ‘ridiculously romantic’ getaway. Some great publications visited including Sunday Star Times and Woman’s Day. I previously worked with these gorgeous eco lodges when I lived in Northland back in 2007 – 9 and we achieved some great media coverage…

Giving nature a voice

Giving nature a voice

From May 2015 – 2019 I was the Auckland Communications Officer for Forest and Bird with the wonderful remit of giving nature a voice. During that time I campaigned on issues including kauri dieback and the Hauraki Gulf Marine Spatial Plan. I also helped out all the amazing branches who work so hard as volunteers…

A role with SOUL

A role with SOUL

From September to December 2014 I had the pleasure of running SOUL – centre of the body and mind, a yoga studio and holistic wellness centre in Titirangi. I looked after the marketing of their weekly classes and weekend workshops and got to meet some incredible people who have a passion for healing mind, body and soul.

Small business mentor

Small business mentor

As a small business mentor in Northland I was contracted by the local NZTE provider to help SME’s with their marketing.  I was allocated two hours to cover whatever they most needed help with, and over the years developed a great set of questions and prompts.  I still use these now in my marketing brainstorm sessions which are a fantastic…

Transforming Auckland's city centre

Transforming Auckland's city centre

During my time at Auckland Council my portfolio included urban design where I learned about the concept of a city built in the human scale. Auckland, and far too many cities around the world, were built for cars rather than people. Looking after the communications for street upgrades in Federal Street and O’Connell Street I saw first-hand the obsession many Aucklander’s…

Flying the fairy

Flying the fairy

“What I liked most about Melissa was her thoughtful approach to make my project reflect me and my purpose. That takes commitment.” Legendary child dance educator ‘Fairy’ Clare Battersby. Clare has been helping kids to fly to their highest potential for 25 years. I’ve been helping this wonderful woman to fly…to Copenhagen. Promoting her family event…

A new website for Tivaevae Collectables

A new website for Tivaevae Collectables

“I LOVE our new website. I have a look every now and then and get the FEEL GOOD  vibe. I’m so proud of what we have achieved.”  Anne Reid, Tivaevae Collectables These beautiful bedding and home decor products now have an equally stunning new website. I worked closely with Anne in Rarotonga to build this website,…

Pasifika, Lantern and Diwali

Pasifika, Lantern and Diwali

“Auckland’s greatest weekend”.  In 2014 I worked for ATEED (Auckland Tourism, Events and Economic Development) where I looked after the communications for three of New Zealand’s biggest cultural festivals – Pasifika, Auckland Lantern Festival and Auckland Diwali Festival. This meant writing everything from all the social media channels, leaflets, e-newsletters and stallholder applications to hosting and co-ordinating media….